Hi, I'm Efrat.

A Digital Product Designer based in NYC. Most recently at Meta and Smart Design. Read more about me, keep scrolling for projects or email me for case studies.

Work

Facebook / Meta 2019-2023

Due to the confidential nature of this work, case studies cannot be shared. Please email me for approved case studies.

Facebook Groups

Product strategy, feature experimentation and end-to-end execution of new community products in groups.

Meta Social Impact

Empowering nonprofits to raise more funds for their causes.

Smart Design 2017-2019

Gatorade GX Sweat Patch

Simplifying Sweat Testing and delivering hydration strategy for professional athletes and their coaches.

Case Study

Newsroom Article

Pharmaceutical client

Co-creation research, service and product design for chronic desease management

Case Study (Password Required)

UX Collective Article

Gatorade / Fast Company

Designing a voice app for the Gatorade Gx ecosystem, delivering personalized hydration strategy for athletes.

Fast Company Article

Selected Projects 2013-2019

Samsung Customer Care

I led the UX team in redesigning the Samsung customer care global website, humanizing the self support process, consolidating and simplifying the support product ecosystem.

Case Study

Live Site

Audible / Kindle

Audible integration within kindle apps

Case Study

Morning Person news

Designed a news app and built a chrome plugin that values users intention, not attention.

Product Hunt

Samsung Business

Experience strategy and website re-design

Case Study

Lord Abbett

A vision for an organizational Knowledge Management Dashboard.

Case Study

9/11 Memorial Museum

The Registries: Kiosk and Web App

Live Site

Termotell (self initiated)

Helping to diagnose malaria in children earlier by tracking changes in body temperature and sweat patterns.

NPR article

Efrat Weidberg

work

Hi, I'm Efrat.

A Digital Product Designer based in NYC. Most recently at Meta and Smart Design. Read more about me, keep scrolling for projects or email me for case studies.

Work

Facebook / Meta 2019-2023

Facebook Groups

Product strategy, feature experimentation and end-to-end execution of new community products in groups.

Meta Social Impact

Empowering nonprofits to raise more funds for their causes.

Smart Design 2017-2019

Gatorade GX Sweat Patch

Simplifying Sweat Testing and delivering hydration strategy for professional athletes and their coaches.

Pharmaceutical client

Co-creation research, service and product design for chronic desease management

Gatorade / Fast Company

Designing a voice app for the Gatorade Gx ecosystem, delivering personalized hydration strategy for athletes.

Selected Projects 2013-2019

Samsung Customer Care

I led the UX team in redesigning the Samsung customer care global website, humanizing the self support process, consolidating and simplifying the support product ecosystem.

Audible / Kindle

Audible integration within kindle apps

Morning Person news

Designed a news app and built a chrome plugin that values users intention, not attention.

Samsung Business

Experience strategy and website re-design

Lord Abbett

A vision for an organizational Knowledge Management Dashboard.

9/11 Memorial Museum

The Registries: Kiosk and Web App

Termotell (self initiated)

Helping to diagnose malaria in children earlier by tracking changes in body temperature and sweat patterns.

If you want to see more work or build something together, email is the best way to go. Looking forward to meeting you!